Diadora is an Italian brand that manufactures shoes and sportswear, founded in 198 in Caerano di San Marco, near to Treviso. The company was born producing winter boots for soldiers on the front and moved over to workwear boots once the war finished, proving its worth due to durable textures and a peerless efficiency. The name Diadora has a double meaning: the first comes from the antique name of Zara town, while the second just from merging two words of ancient Greek as “Dia” and “Dora”, which stand for “gifts and honors”